Top 5 Ways to Achieve Your Business Goals

When Designing & Developing a GUI
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Online Forum
Sponsored by Sunrise Labs

Thursday, October 14th, 2021
4 - 5 pm EDT

Register Today

Business outcomes are driven by user engagement, product adoption and/or patient adherence to therapy. These metrics drive increased sales based on a great user or patient experience. GUI’s are the most likely area where there can be major misalignment for business goals: Marketability, Usability/Safety, Technology Feasibility. 

Achieving these success metrics is a team sport and requires a diverse set of stakeholders who agree on a strategy and are following an integrated process. Alex Therrien, Director of User Centered Design and Jim Turner, Director of Software Development of Sunrise Labs share many of their best practices for achieving a smooth launch by having all team members aligned on building great user experiences for medical devices within a regulated industry. 




Jeff Karg       Alex Therrien     Jim Turner
Jeff Karg, MSME       Alex Therrien     Jim Turner
President       Director of User Centered Design     Director of Software Engineering
MDG Boston       Sunrise Labs, Inc     Sunrise Labs, Inc


Learn more about our User Centered Design and Software Engineering expertise


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The Medical Development Group was established in 2001 as a 501c6 nonprofit corporation by four professionals in the medical device industry who sought to create a network of contacts and specialized resources for more effectively advancing their medical device projects. In 2013, MDG became ‘MDG Boston’ to highlight its direct connection with Boston’s world leading ecosystem of life science research and medical technology development. Boston is the home of globally-recognized academic institutions, hospitals, medical device companies, and biotech/pharma R&D facilities. In addition, there are many technology-focused, philanthropically-endowed institutes. Boston area life science organizations continue to create extraordinary advances in healthcare outcomes and through MDG Boston, we share these advances with you and our global audience.