Executive Team

Eric Soederberg

President & CEO

Eric Soederberg considers himself an engineer from birth and is passionate about solving difficult engineering problems. His career spans over 25 years in product development leadership at Draper Labs, Motorola, DEKA.  At DEKA, Eric led and brought to market the world’s first iBOT mobility system: a class III medical device and close cousin to Segway.

In 2008, Eric started transforming Sunrise Labs into a world-class product development services company. With a keen focus on exceeding client expectations, Eric invested in engineering excellence and built a high-integrity, high-respect culture that has proven to be a strong foundation for growth.  

Eric is an active thought leader within the engineering, medtech, and MIT communities through his involvement as a speaker, moderator, and mentor. Accolades include; 2019 “Entrepreneur of the Year” by NH Business Review, the 2017 “Leader in MedTech for Product Development” award by Medical Design & Outsourcing, and the ‘Top Innovator Award’ by the NH Union Leader in 2017. Under Eric’s leadership, Sunrise placed third in NH Business Review’s “2019 Best Company to Work for in NH” competition, and received the 2017 “Business Excellence Award” in Technology by NH Business Magazine.

Eric earned a MSEE and an MBA from MIT and a BSEE at Worcester Polytechnic Institute, and holds multiple patents in medical device technologies. He loves to ski and hike NH’s White Mountains with his family.