Executive Team

Eric Soederberg and Drew Sunstein together own 100% of Sunrise Labs. In addition to setting our high integrity, high respect culture, they provide high-level oversight on all projects and empower our team to meet and exceed client expectations. Led by Eric and Drew, our leadership team stands beside our engineers to support them in the creation of life-changing innovations.

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The Sunrise System

Grounded in lean principles and customized for each program, The Sunrise System drives your devices to market quickly and efficiently.

Electronic approvals and secure document-sharing make it easy for you to interact with Sunrise Labs.
Accomplished technical experts, with many successful product launches, lead all aspects of design and project management.
System level design reviews by our most senior engineers at critical junctures ensure quality and help identify risks early.

Markets We Serve

We help enterprising startups to Fortune 500 companies redefine the standard of care by solving complex engineering challenges.

Focused on the medical & life science industries - we constantly update our knowledge of key technologies and track regulatory changes. Our ISO 13485:2016 certified processes ensure that our work will comply with regulatory bodies worldwide.

We work collaboratively with our clients to transform bright ideas into successful products for:

Medical Devices - patient monitoring, imaging, cardiovascular, neuro, IVD, and drug delivery devices.
Life Science Instrumentation - laboratory instruments, point of care systems, and consumables
Connected Health - consumer health and wellness devices

The Sunrise Difference

Culture is everything

Engineering excellence: We love what we do, we stay current, and we do it right! Our team is passionate about applying technology to improve lives.
Integrity: We do what we say we will do and we stand behind our work. Over-delivering trumps over-promising. If we see a problem or inconsistency, we highlight it and address it - even if it is uncomfortable to do so.
Respect for people: We assume positive intent from all of our associates and clients and inquire directly when we don’t understand someone’s actions. We build relationships that last.
Continuous improvement: We define our processes, measure results, learn, and improve to optimize quality, cost, and delivery.

Our Mission

Sunrise Labs strives to be the preferred development partner to solve unique design challenges. We provide innovative solutions for smart products that improve our world.
 
With a commitment to quality, integrity, and continuous improvement, we design, build, and deliver products that work……

• that work for our Client's business objectives
• that work technically as specified
• and work easily, reliably, and correctly for users 

Our systems experts listen, query, and confirm, and understand Client’s goals to drive optimal architecture, technology and program decisions. We deliver complete solutions that meet applicable regulatory requirements from concept through manufacturing transfer and post launch support. We recognize our interdependence with our communities, and the world. We strive to support and lead positive changes in our communities starting with taking an interest in and supporting our fellow employees’ health and welfare; and extending to local and global issues where we can make a difference.